- November 24, 2009
Maurice @ 2:42 pm
Filed under - SEO

A well planned search engine optmisation campaign should always start with on page optmisation. As the name already suggests, this part of a search engine optimisation will optimise key elements on-page.

To start the on-page optmisation process, keyword research is the paramount of importance. This will ascertain the most relevant keywords related to your site’s theme. Another important factor that should be considered here is the search volume of each keyword you are analyzing.

There are various free keyword analyzing tools available today, with wordtracker, keyword discovery and the Google Adwords keyword suggestion tool been the most used ones.

Once you have a list of keywords that you are happy with, it’s time to start implementing those keywords on the right places on your website’s pages.

The most important on page optimisation element are the title tags. The title tag is the first thing search engines robots look at when they crawl a page, and it’s given a very high importance by the search engines so it’s crucial to add you keywords to your title tags.

Another good place to add your keywords is in the meta description and keywords tags, these meta tags are not as important as they used to be, but since search engines normally displays the meta description tags as the text snippet under the link to your site on the SERPs, writing compelling meta description tags can make your site stand out on the SERPs and instigate searchers to click through your link.

Headers are another important element that should be given special attention, search engines give a high importance to headers, especially the H1 headers or H1 tags, adding your keywords to these tags can help improve the rankings for these keywords.

Since the search engines are not good in reading images you will need to use special tags to tell the SE what the image represents, these special tags are called ALT tags. Again an important place to add your keywords and always use a meaningful file name to your images, for instance “dog-playing-with-ball.jpg” is much better than “DC23124.jpg”.

The content or the text of your pages should also be optmised. Optmise your content in a way that suits both your visitors and the search engines. Don’t stuff your content with keywords; try to use synonyms and variations of your keywords. By en-bolding the odd keyword, this also high lights important text to the search engines, once again care must be taken to not look artificial.

With these guidelines we covered more or less all the on-page optmisation elements.

Maurice @ 12:29 pm
Filed under - News

Over the past 40 years the first week of January is one of the most important weeks, if not the most important, for consumer electronic manufacturers and the reason for that is because that is when the most prestigious Consumer Electronics fair is on.

Held in the city of Las Vegas Nevada, the Consumer Electronics Show (CES) is a major technological related trade show. Sponsored by the Consumer Electronics Association, the CES is a trade-only show not open to the general public, and it is where manufacturers announce, introduce and preview future products.

A little bit of history:

The first CES show was held in New York in 1967. From the years of 1978 to 1994 CES used to be held twice a year, once in the summer in Chicago and once in the winter held in Las Vegas. However, SCES begun to loose popularity and in the summer of 1995 organisers decided to put the show on the road, consecutive failures led to the cancellation of the summer show and a once a year format was adopted.

Throughout the years the Consumer Electronics Show has been the main stage of notable products introductions, it would be virtually impossible to list all products and technologies introduced at CES over the years, so here is a compilation of the most notable ones in chronological order:

1970: Was the year when the Video Cassette Recorder (VCR) was introduced.

1974: Was marked by the introduction of the Laser disc player.

1981: Two notable introductions this year; the Compact Disc (CD) and the Camcorder.

1985: First notable revolution in the gaming industry with the introduction of the Nintendo Entertainment System (NES).

1996: Year when the DVD was introduced.

1998: HDTV was introduced.

2001: Microsoft introduced its gaming console the Xbox.

2008: Panasonic stole all the attention by releasing a 150 inch Plasma TVs as thin as 0.46 inches.

2009: Highlights to the impressive number of exhibiting companies, +2,700 and the introduction of 3-D Home Entertainment.

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