A recent study by the American Council for an Energy-Efficient Economy listed ten programs that spurred businesses and customers to save energy. The findings certainly show that behavioural programs can be astonishingly effective.
Developing energy efficiency is an important topic on the schedule of most companies these days. The benefits are numerous, from decreasing carbon footprint to the most outstanding of all cutting down on costs with energy. So million dollar question is: How to enhance business energy efficiency?
There are many ways to do so but this is not quite what I want to talk about in this column. I won’t be suggesting you change all the lights in your business to LED lights, even though that is one the most cost effective ways to enhance your business’ energy efficiency.
In this column I’d like to discuss what is more effective consumer education or infrastructure updates. One could say that by combining both you could achieve greater results but that you will have to adjudge once you have finished reading this article.
Purchaser education has proven to be an effective way to improve energy efficiency of households and businesses alike. When combined with programs that apply social science to energy conservation it can incite individuals to beat down consumption and make choices that will enable their organisations to save as well.
Such programmes are an attractive way to reduce energy consumption since they have low upfront cost and require little change to existing business processes / lifestyles.
However, simply relying on consumer/employee education might not be enough. There is a real danger that energy efficiency gains seen from consumer/employee behaviour will go away over time.
That is when infrastructural upgrades come into the picture. Even though they demand a greater upfront investment if evaluated properly and done accurately such upgrades could generate better benefits. The down side is that most of these benefits will only be noticed in the long term.
But there isn’t a better time to start upgrading your organisation with more energy efficient machinery. With many governments around the globe offering funds to subsidise these changes. For instance here in the UK the Government is creating the Green Investment Bank.
If you are in doubt of which route to take in order to save energy. Why not ask for specialist help. Hire an energy consultant or an independent energy broker to inspect your premises and suggest the best and most effective options for you company.

